Throwing Cheese at Babies, 'cheese Challenge' Draws Controversy

People are decrying a new internet challenge that encourages parents to throw slices of cheese on their babies' faces and so recording their reactions.

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There'south a type of randomness and a lack of punchlines, at least when it comes to memes and funny viral trends on the internet. Sometimes this "weirdness" manifests itself in the form of viral challenges, like this i that had people driving with blindfolds on, equally inspired by the film Bird Box.

I tendency that isn't exactly "new" is throwing cheese on the faces of pets and people. It's unclear as to how this utterly asinine form of entertainment came about, simply I'd say that it all got started after someone tried throwing cheese to their dog to run across how fast they could catch and consume information technology, only to see the cheese country on their pupper, sadly uneaten.

Normally, dogs gobble it upwards with no problem, like so.

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Slowly that transmogrified into just throwing cheese on people's faces for the sake of throwing cheese on people's faces, considering watching a slice of pasteurized, colored dairy product slapping someone on the kisser is funny. Even if it is kind of humiliating.

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So then someone got the bright thought of slapping cheese on the faces of babies because, well, they don't know that they're being made fun of, and so what'due south the harm in doing that? @unclehxlmes uploaded a brusque video to the internet of him tossing a piece of cheese onto a infant'south face with the caption: "just cheese my lil brother."

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The tweet admittedly blew upwardly and just like that, he was viral famous. Problem was, things started moving/blowing upwardly a little too fast and in that location were media outlets hounding the man for more footage of his "little brother" getting cheese thrown on his face. They wanted to know more almost this cheese-tossing dude, and and then he came make clean: information technology wasn't his lilliputian brother in the video.

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To acme it all off, other people started throwing cheese on babies and uploading those videos to Twitter and Instagram. At that place was too much attention surrounding this child whose face was at present all over the internet, much to the boys' parents' chagrin. So he decided to ultimately take the video down, and then posted his caption to practice and so online.

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Despite his regret at starting such a crazy trend and uploading footage of someone else'southward kid getting cheese plastered all over their mug for the net to run across, it didn't terminate people from recording their own cheese-attack videos.

And all of them include babies getting "cheesed."

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Now phone call me humorless, or sometime-fashioned, or not "with it" only the entire exercise simply seems a little scrap brutal. Sure, the kids in some of the videos merely freeze or don't know how to react. Heck, some of them happily peel the cheese off of their face up and just eat information technology.

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But to express mirth at a baby who isn't in on a joke that they're the barrel of just seems unnecessarily hateful. Why are yous fifty-fifty throwing cheese at their face in the kickoff place? Existence a baby is tough enough without your parents throwing cheese on your face to make strangers on the net laugh.

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In fact, a Children's Rights Director strongly advises against parents subjecting their kids to this cheese humiliation, even though it's technically not "abusive."

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"This phenomenon is not child abuse and is generally non meant to harm the child. Merely parents should, first and foremost, care for their children with intendance. Throwing cheese at helpless babies can, in some cases, stupor them and lead to unnecessary discomfort. Is that really worth a few social media likes?

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Santana's not the merely one who has a problem with the challenge, Chrissy Teigen and mega-star Vlogger Casey Neistat all expressed that throwing cheese on your baby's face up for a chance to go viral is probably a bad idea.

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The trend is still persisting, notwithstanding, and there are tons of videos, if you search them, of parents who go on to participate in the claiming, while their babies are none the wiser.

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Some of them are just ambling around, some are simply playing, others are going about their business when wham, a slice of cheese slaps them in the face. Some of the kids tin can be seen giving a little surprised jolt after their parents cheese them.